The Shelby


The Shelby, Allentown, PA

The latest project by restauranteur Donny Petridus, The Shelby, is a restaurant concept that combines Elevated American Comfort Food with the attitude of the Girl Next Door. The Shelby’s philosophy is simple: EAT DRINK CHEERS with a focus on the latter. The Shelby is lively and enjoyable with a menu, much like that girl, casual but considered. At the Shelby, one will be able to sit at the full bar and order house-cured chicken wings with a craft beer from 20 rotating drafts. Alternatively, the well-dressed dining room is a perfect place for families and parties to enjoy signature entree’s as well as whole baked items. The Shelby’s interior decor reflects this tone using playful yet sophisticated details in furniture and finishes such as a striking wall mural and grand copper ceiling pendants. Showcasing finishes with a lightly distressed layer adds warmth to the space and makes The Shelby feel like a well-worn classic destination.




Stubborn Seed

South Beach

Gritty and industrial yet refined. These are the words that define the design for Stubborn Seed, the first restaurant by chef Jeremy Ford.

Located in the heart of South Beach, Miami on 101 Washington Avenue, Stubborn Seed stands out. Raw and textural materials wrap the space. Concrete floors, white brick walls and open dark gray painted ceilings with exposed ductwork give this space an edgy backdrop. Contrasting this is leather channel tufted upholstery in the banquettes and sophisticated bar with art deco wallcovering.

Center stage in the space is the window into the kitchen. The layout for the dining room was designed in a theater-style arrangement, so all guests can see dishes coming together and being prepared. A glance into the kitchen also offers a view of custom artwork tiles. Mimicking the vertically installed white brick on the walls in the dining room, the kitchen subway tile is installed vertically and has custom hand sketched fish bones, turnips and carrot arranged in a tattoo-style composition. A custom marble and blackened steel chefs table sits directly in front of this window and offers diners the ‘best seat in the house’.


Bulla Winter Park

Bulla Winter Park






Duke University West Campus Union

Durham, NC

Duke University is going through an exciting and transformative time with the renovation of their West Campus Union building.  The West Campus Union will bring forward culinary food exploration and education, in collaboration with local vendors and food concepts.   With the broad range of international students, international flavors are also instrumental in bringing forward interesting food cultures that influence the design and F&B programming.  The West Campus Union is a brand new construction/renovation project that will offer unique dining options and common areas for student life.  With the first phase scheduled to open during the Spring Semester of 2016, this facility will be at the forefront of University campus dining.  There will be a variety of elevated restaurant venues, each with their own unique identity and culinary offering.

Architect of Record: Grimshaw Architects



Beehive Kitchen

The concept for the new Beehive Kitchen restaurant is a fast casual restaurant serving made-to-order salad bowls, cold pressed juices and deserts in a friendly and energetic space. The space offers an accessible flow for the guests to both order and dine easily.

Beehive Kitchen’s furniture and finishes were inspired by modern architecture and hints of industrial undertones to create a comfortable of-the-moment feeling. The seating in the dining area offers both communal and individual guest seating. The textures and patterns throughout the restaurant invoke elements of casual dining with modern details.  Through the use of a palette with bright gold and emerald tones, dark and light woods and accented furniture, the space is inviting and accessible. The name Beehive Kitchen personifies community and diligence. The space also features a unique art-wall detailing the offerings of Beehive Kitchen supported by brand specific info graphics.



The Dinky Kitchen & Bar

 The Dinky Kitchen & Bar is a welcoming and simple bar offering locally-sourced, ingredient-driven snacks, small plates and more.  Whether meeting an old friend for a drink, gathering after work for a few laughs, or grabbing a bite before the theater, the Dinky is a comfortable gathering place where you will enjoy honest fare, good drink and hospitality.  The building’s former use as a train station on Princeton’s famous “Dinky Line”, lends inspiration to both the interior design and brand identity.

Celano design took this inspiration giving the environment an overall light industrial, contemporary feel.  Textured plaster walls envelope the space, keeping the overall tone light but also providing a sense of tactility says Vincent Celano principal at Celano Design.  Patrons can enjoy carefully crafted cocktails and snacks at the bar, which is anchored by a large decorative metal bottle display and clad in warm red wood surrounded by deep green leather bar stools.  The dining room offers a communal seating experience at one of the six reclaimed wood tables.  The space is illuminated with a custom hanging feature chandelier and several pendant lights.

The brand identity roots itself in the historical context of the building, and is represented through various touchpoints.  The transit ticket menu boards act as a large feature piece to provide daily food and beverage offerings.  Hand-held menus and uniforms are kept simple to match the casual vibe of the space.  It was important to utilize the name “The Dinky” as a memorable moniker, since it is unique to the history of the University and Princeton community says Mike Dereix graphics and branding director at Celano Design.



American Harvest

Designed by Celano Design, Inc., American Harvest is welcoming casual dining with a clean eating concept serving fresh and locally sourced meals to take with you or dine in.

The new Brickell City Centre open air shopping center in Miami, FL will be home to American Harvest casual dining. The location is approximately a 1,500 square foot space (900 sq. ft. FOH and 600 sq. ft. BOH). This concept includes an open kitchen with restaurant seating for approximately 50 people.

Once entering the space, the front counter is approachable with detailed millwork and the warmth of an oak countertop. Textured glass with a chicken wire inlay diffuses the view to the kitchen, but still exudes the energy of the food preparation and subway tile gives the kitchen a backdrop with a pop of color. The furniture is simple and laid back with touches of artwork reminiscent of farm fresh quality.




Buddy V’s At The Sand’s Casino and Resort

Bethlehem, PA 



Little Frog Wine & Bistro

Our branding department provides brand strategy, naming, and identity services.  Our approach is to establish brand pillars and craft a story that represents our clients’ mission and works cohesively with the interior design.