The Shelby


The Shelby, Allentown, PA

The latest project by restauranteur Donny Petridus, The Shelby, is a restaurant concept that combines Elevated American Comfort Food with the attitude of the Girl Next Door. The Shelby’s philosophy is simple: EAT DRINK CHEERS with a focus on the latter. The Shelby is lively and enjoyable with a menu, much like that girl, casual but considered. At the Shelby, one will be able to sit at the full bar and order house-cured chicken wings with a craft beer from 20 rotating drafts. Alternatively, the well-dressed dining room is a perfect place for families and parties to enjoy signature entree’s as well as whole baked items. The Shelby’s interior decor reflects this tone using playful yet sophisticated details in furniture and finishes such as a striking wall mural and grand copper ceiling pendants. Showcasing finishes with a lightly distressed layer adds warmth to the space and makes The Shelby feel like a well-worn classic destination.




Stubborn Seed

South Beach

Gritty and industrial yet refined. These are the words that define the design for Stubborn Seed, the first restaurant by chef Jeremy Ford.

Located in the heart of South Beach, Miami on 101 Washington Avenue, Stubborn Seed stands out. Raw and textural materials wrap the space. Concrete floors, white brick walls and open dark gray painted ceilings with exposed ductwork give this space an edgy backdrop. Contrasting this is leather channel tufted upholstery in the banquettes and sophisticated bar with art deco wallcovering.

Center stage in the space is the window into the kitchen. The layout for the dining room was designed in a theater-style arrangement, so all guests can see dishes coming together and being prepared. A glance into the kitchen also offers a view of custom artwork tiles. Mimicking the vertically installed white brick on the walls in the dining room, the kitchen subway tile is installed vertically and has custom hand sketched fish bones, turnips and carrot arranged in a tattoo-style composition. A custom marble and blackened steel chefs table sits directly in front of this window and offers diners the ‘best seat in the house’.



Beehive Kitchen

The concept for the new Beehive Kitchen restaurant is a fast casual restaurant serving made-to-order salad bowls, cold pressed juices and deserts in a friendly and energetic space. The space offers an accessible flow for the guests to both order and dine easily.

Beehive Kitchen’s furniture and finishes were inspired by modern architecture and hints of industrial undertones to create a comfortable of-the-moment feeling. The seating in the dining area offers both communal and individual guest seating. The textures and patterns throughout the restaurant invoke elements of casual dining with modern details.  Through the use of a palette with bright gold and emerald tones, dark and light woods and accented furniture, the space is inviting and accessible. The name Beehive Kitchen personifies community and diligence. The space also features a unique art-wall detailing the offerings of Beehive Kitchen supported by brand specific info graphics.



The Dinky Kitchen & Bar

 The Dinky Kitchen & Bar is a welcoming and simple bar offering locally-sourced, ingredient-driven snacks, small plates and more.  Whether meeting an old friend for a drink, gathering after work for a few laughs, or grabbing a bite before the theater, the Dinky is a comfortable gathering place where you will enjoy honest fare, good drink and hospitality.  The building’s former use as a train station on Princeton’s famous “Dinky Line”, lends inspiration to both the interior design and brand identity.

Celano design took this inspiration giving the environment an overall light industrial, contemporary feel.  Textured plaster walls envelope the space, keeping the overall tone light but also providing a sense of tactility says Vincent Celano principal at Celano Design.  Patrons can enjoy carefully crafted cocktails and snacks at the bar, which is anchored by a large decorative metal bottle display and clad in warm red wood surrounded by deep green leather bar stools.  The dining room offers a communal seating experience at one of the six reclaimed wood tables.  The space is illuminated with a custom hanging feature chandelier and several pendant lights.

The brand identity roots itself in the historical context of the building, and is represented through various touchpoints.  The transit ticket menu boards act as a large feature piece to provide daily food and beverage offerings.  Hand-held menus and uniforms are kept simple to match the casual vibe of the space.  It was important to utilize the name “The Dinky” as a memorable moniker, since it is unique to the history of the University and Princeton community says Mike Dereix graphics and branding director at Celano Design.



American Harvest

Designed by Celano Design, Inc., American Harvest is welcoming casual dining with a clean eating concept serving fresh and locally sourced meals to take with you or dine in.

The new Brickell City Centre open air shopping center in Miami, FL will be home to American Harvest casual dining. The location is approximately a 1,500 square foot space (900 sq. ft. FOH and 600 sq. ft. BOH). This concept includes an open kitchen with restaurant seating for approximately 50 people.

Once entering the space, the front counter is approachable with detailed millwork and the warmth of an oak countertop. Textured glass with a chicken wire inlay diffuses the view to the kitchen, but still exudes the energy of the food preparation and subway tile gives the kitchen a backdrop with a pop of color. The furniture is simple and laid back with touches of artwork reminiscent of farm fresh quality.




Buddy V’s At The Sand’s Casino and Resort

Bethlehem, PA 



Little Frog Wine & Bistro

Our branding department provides brand strategy, naming, and identity services.  Our approach is to establish brand pillars and craft a story that represents our clients’ mission and works cohesively with the interior design.



Parq Vancouver Hotel & Resort

Vancouver, Canada



The design concept for 1886 drew inspiration from the region where the Cantonese focused menu being served originated.  The restaurant offers two different dining experiences for guests.  A more casual experience in the cocktail and noodle bar area and a more elegant and formal dining experience in the main dining room.  These two areas have distinct design elements that give them each a unique identity while still maintaining a constancy in aesthetic.

BC Kitchen

BC Kitchen melds a warm Northwest tavern inspired feel with modern industrial touches.  The large vintage inspired stained oak bar anchors the space while the arched ceiling offers a subtle hint of color with metallic burgundy finish.



MRKT EAST brings forward the sights, smells, and energy of a traditional night market.  The mix of exposed concrete floors, rough reclaimed wood planking and powder coated corrugated metal panels, all combine to give a slightly gritty yet approachable and casual feel to the overall space.



Brooklyn Cider House

Concept Description:

The passion for all things Cider is evident the moment you walk up to Brooklyn Cider House. Housed in a converted warehouse, the interior of the building is not the only thing that has been transformed. Large custom ‘apple’ themed murals wrap the building breathing new life onto the sidewalks and hinting at what you’ll find inside. Acting as a bar, lounge, restaurant and cider storage and bottling facility the interiors had to strike the right balance of both functionality and comfortable restaurant for guests. To do this the bones of the building have been left exposed but the expansive space has been broken up into smaller more comfortable areas for guests to enjoy. The introduction of reclaimed materials and vintage inspired furniture helps to ground and warm up the space. CMU walls have been given new life with custom wall murals from local street artists, concrete floors have been left raw and the corrugated ceiling painted black to act as a backdrop for the suspended barn trusses that give the large space some scale and warmth. The beacon in the main space is the cider bar. A large blackened steel back bar cabinet houses a collection of vintage cider bottles, 12 custom apple tree branch cider draught pulls and peek-through views to the large casks behind the bar in the tasting room. This front bar area also offers guests a range of seating options. Reclaimed wood communal tables for groups, bar height tables for smaller gatherings and a cozy lounge area for a slightly more intimate experience. Just past the bar is the tasting area. This space allows guest to try three different ciders offered from Brooklyn Cider House in the traditional Basque style of ‘throwing cider’ from the casks. The restaurant space is tucked away in the back of the warehouse space to give it a more intimate feel. Since the menu is focused on shared plates, large picnic style tables and banquettes where tables can be grouped together for any size group was important. Leather upholstery and red brick walls act as a backdrop for large scale photographs of the Twin Star Farm and orchard, paying homage to the birthplace for the concept.



Pisco y Nazca Gastrobar

Kendall, Miami FL

Pisco Y Nazca is a vibrant new Peruvian cuisine concept coming to the greater Miami restaurant scene.  This new restaurant will explore the diverse flavors of the Peruvian pantry with an emphasis on seafood driven dishes.  The name is derived from the colloquial Peruvian saying “entre Pisco y Nazca”, which translates directly to “having a night of conviviality”, and celebrates the two historic towns of Pisco and Nazca.  The overall design and brand identity are a modern revival of Peruvian culture and landscape.  The octopus logo is a simple, elegant representation of Pisco Y Nazca’s seafood forward menu displayed in the graphic style of Peru’s famous “Nazca lines”.

Photography By: Elizabeth Renfrow